” No business plan survives its first contact with customers.”Steve Blank and Bob Dorf – The Startup Owner’s Manual
We assist organizations that want to reach new markets, launch new products, and/or learn how to bring a culture of innovation to their staff. Our innovation can be tailored to any group or situation. Our goal is to help people learn the mindset of innovation, which can be taught and more importantly to be able to utilize these new skills to create successful operations in a way that reduces risk.
In session 1 the three main items participants will learn are to:
- Look for problems to solve (understand duration, intensity,
- Develop a customer focus
keypoints of a business model and document key assumptions
In session 2 the three main items participants will learn are to:
- Dive deeper into key assumptions and rank importance
- Learn how to write effective questions to learn about key assumptions
- Understand how to conduct customer interviews to test assumptions and learn actionable information
In session 3 the three main items participants will learn are to:
- Learn the rest of business model canvas
- Talk about how to conduct effective experiments to learn quickly and iterate
- Understand how to interpret learning and whether to pivot or persevere
As groups complete this intense course they can work through their ideas. Work time is built into each subject during each session. The innovation mindset involves some theory and a great deal of practical application of the theory. Becoming proficient takes practice and guidance. To be successful both participants and the organization as a whole must change their mindset to be willing to celebrate learning and take calculated risks. Quantified learning must become the measure, not the immediate success of each project.
While some organizations are able to use these skills and make large changes, most need our help with follow-up innovation implementation. This is because different measurements are needed for innovative projects. The go-to measures of ROI and pro forma projections do not accurately portray the success of adoption of an innovation mindset and likelihood of success. We help executives and managers learn how to promote and reward innovation. At the project level we work with innovation project leaders and participants with the
Contact us so those at your organization or group can learn the concepts and gain experience with how to innovate, develop a customer focus and test ideas.